"As the needs of consumers are constantly changing, it's crucial for brands to connect to their target audience's values and speak their language," said Linda Passante, co-founder/CEO of The Halo Group. "We are eager to work with Devotion Vodka to highlight their vodka line and nutritional labels, which set them apart in the alcohol & spirits category."

MBMG's first assignment was to develop a local market broadcast campaign to drive sales during the holiday season.

"MBMG has a strong pulse on the local marketplace based in part to their political buying activity," stated Richard Gore, vice president of Honeybaked Ham of California. "This gave us supreme confidence in their ability to secure the inventory we need to help drive sales."

Honeybaked Ham spent $3.7 million on measured media in 2015 and $1.2 million the first nine months of 2016, per Kantar Media.

The agency will handle paid search, display, video, search engine optimization, social media, email marketing, analytics, conversion rate optimization, creative and development solutions.

"Jellyfish presented a number of advanced digital strategies that not only matched perfectly with our ambitious marketing goals, but also took our needs as a new product very seriously. Their commitment to transparency and partnership sealed the deal for us," said Dan Currie, chief revenue officer of Navdy.

"We are looking forward to working with Harmelin Media in continuing our growth and supporting the Wawa brand," said Lisa Wollan, head of consumer insights and brand strategy for Wawa.

Wawa spent $32.2 million on measured media in 2015 and $7.9 million the first half of 2016, according to Kantar Media.

"I'm confident that TD Bank's new partnership with TBWA will enhance our capabilities in brand advertising, strategy and product marketing," said Patrick McLean, chief marketing officer of TD Bank. "Known as 'The Disruption Company,' TBWA is culturally aligned with TD Bank's approach as a disruptor brand. Having demonstrated work that is grounded in research to develop brand platforms, we look forward to working with TBWA."

Added Nancy Reyes, managing director of TBWA\Chiat\Day New York: "TD Bank is a progressive and disruptive company whose values inspire us everyday. We are honored to partner with them and look forward to building an equally disruptive brand platform that tells the TD Bank story."

TD Bank spent $45.7 million on measured media in 2015 and $16.7 million the first half of 2016, per Kantar Media.

The account will be handled out of Crossmedia's New York office. Work will include planning, buying and real-time analytics. Creative is handled by Carmichael Lynch, based in Minneapolis.

"Our analytics capabilities clearly made a difference for the team at U.S. Bank," said Lee Beale, managing director for Crossmedia. "It was our ability to hold a magnifying glass to the company's business and clearly articulate those challenges and opportunities."

U.S. Bank spent $58.5 million on measured media in 2015 and $31.2 million the first half of 2016, per Kantar Media.

MMI is an industry trade group for financial services organizations that provide investment advice. Peppercomm will help the company leverage its analysis and thought leadership via various media channels and audiences.

Blucora provides tax-advantage investing products and services through TaxAct and HD Vest. The agency will create and implement media relations programs for the two brands through social, earned media, events and speaking opportunities.

Avon 39 is The Walk to End Breast Cancer, a 2-day, 39-mile challenge to help find a cure. Peppercomm will create a brand strategy and handle creative for TV, radio, print, digital display and video, among other duties.

Founded in Boston in 2013, Bevi supplies smart water machines for use in offices. The tablet-dispense system is connected to the Internet via cloud-based system, where Bevi can track the levels of CO2 and flavor concentrates to proactively replenish inventory.

"Vending machines and traditional bottled water coolers have dominated the office space for decades, however Bevi offers a healthy, green and convenient alternative, providing a variety of filtered flavored sparkling and still water," said Sean Grundy, CEO of Bevi. "With our strong vision to address a sustainability issue by reducing plastic waste and making offices more environmentally friendly, we strongly believed in working with a PR agency that shared our ethos."

"I'm thrilled with both the current partnership and the future potential that exists between GEM and Blue Chip Tek. GEM's passion and capabilities are 100% congruent with how Blue Chip Tek's CEO, Jessica Geis, operates and drives her organization to be the powerhouse IT brand that it is," said Chris Bartlett, CEO of GEM Advertising.

The agency will oversee advertising research, strategy, production and integrated communications across television, radio, digital, and out-of-home, as well as media planning/buying, and a website redesign.

"Adults seeking to continue their education are facing a very complex, confusing environment as they weigh their options and look for an institution that will provide a real pathway to a degree," said Roger Lee, chief marketing officer for Brandman University. "With Vitro's strong capabilities in research and brand development, we'll be able to elevate Brandman University from other adult education providers and strongly communicate the strength of our programs and consistent success in graduating our students."

Using a cold-filtration process, fairlife ultra-filtered milk concentrates the natural protein and calcium found in milk, reduces its natural sugars and is lactose-free.

"Expressing what fairlife stands for and developing a deep and relevant relationship with people interested in a health and wellness lifestyle is paramount. We're providing a whole new way to enjoy great tasting real nutrition," said Steve Jones, CEO of fairlife. "Doner's values and innovative work makes them an ideal partner. They see the world the same way we do."

Added David DeMuth, president & CEO of Doner: "We are excited to help fairlife reimagine the dairy category by getting consumers to rethink milk, a household staple. "Fairlife's commitment to quality, freshness and superior nutrition has made them one of the most innovative companies in the world, and we look forward to helping advance their marketing and their mission."

"SJ&P has a proven history in motorsports as the agency of record for Daytona International Speedway, and will bring that experience to work for Richmond International Raceway with our media strategy and creative," said Mike Waddell, vice president of marketing & communications at RIR. "Likewise, PCG SportsDesk has been a proactive partner for several NASCAR teams with a keen focus on driving results in consumer and corporate sales based on pinpoint analytics."

The agency's "Heavy Bubbles" campaign for SodaStream won the 2016 Golden Drum Award for best online campaign. Last month, it launched "Shame Or Glory," a follow-up video that parodied the walk of atonement of Queen Cersei in HBO's "Game of Thrones."

"First and foremost, I thoroughly enjoy working with Allenby. They are risk takers, innovative, witty, and a whole lot of fun," said Daniel Birnbaum, CEO of SodaStream. "Creatively, they always come to the table with something unexpected and spot on for the mission at hand. It is rare to find that combination of personality, creativity, and impeccable execution."