Connected Thinking
As the number of Internet-connected televisions hits serious mass market numbers, the marketing question of the day is how consumers will deal with the actual interactivity at their fingertips. To … Read the whole story
"[Smart Home technology] has the potential to touch across almost any category," Rob Barrish, GfK's senior vice president for technology in North America, tells … Read the whole story
Connected TV users will continue to rise over the next five years --- but at slower growth rates as it reaches higher U.S. penetration. … Read the whole story
Google, Microsoft and Facebook have begun testing ways that virtual reality and augmented reality can improve how brands connect with consumers, including interfaces like … Read the whole story
