Connected Thinking
Some of the advertising within the Internet of Things is going ambient. With billions of Internet-connected sensors, marketers will have much better insights into consumer activities, movements and behaviors. The … Read the whole story
A major carrier now supports aerial devices connected to its 4G LTE network and another may be close behind. Verizon, in collaboration with American … Read the whole story
General Motors will be embedding OnStar Business Driver, a new in-vehicle advertising platform, into over 2 million vehicles -- two-thirds of their car fleet … Read the whole story
A new study shows that those 45 to 54 "are the sweet spot," says MoffettNathanson Research. The majority of likely subscribers are not cord-cutters … Read the whole story
Samsung, which is under pressure from the activist investor Elliott Management Corp. to split up its "unnecessarily complex" structure, yesterday acquired Viv, the hot … Read the whole story
