The Journal introduces a feature this morning called Résumé Doctor with a critique of a two-page document that a marketing professional, 39-year-old Dawn Jordan, has been shopping. Jordan's job as operations vp at Bank of America was eliminated in October 2008; she currently is a blogger for WSJ.com's "Laid Off & Looking" blog. The three experts thought the document was well organized and easy to read, Sarah Needleman reports, but they also pointed to three flaws: a lack of essential details; ambiguous information; and grammatical errors. One big takeaway: Don't try to hide your age. It will always …

Curtis James Jackson III -- 50 Cent to you and me -- yesterday settled the $4 million lawsuit he'd filed against Yum Brands' Taco Bell for using his name without his permission, Holly Sanders Ware reports. Filed in federal court in Manhattan last year, the suit argued that Taco Bell used the rapper's name and trademark without his authorization to promote its low-cost menu items. He claimed the company enjoyed all the benefits of his "mega-star" publicity without having to pay him a multimillion-dollar fee. "As is often the case in these situations, the parties have …

Steve Henn takes a look at Wal-Mart's advertised claim that it saves you money -- about $3,100 per family, in fact -- even if you don't shop there personally. That's because competitors have to drop their prices, too, of course. IHS Global Insight's Chris Hollings, who led the research that Wal-Mart uses, puts a bit of a footnote on the claim. Prices for retail goods are 3.6% lower across the board because of the chain, IHS found, but to save more than $3,000 a year, an "average family" would have to spend more than $83,000 shopping. …

It's known as "Mickey D's" in some circles here; across the pond they evidently call it "Maccy D's." And now the American fast food chain that decidedly has not had a problem establishing its retail operations overseas (with perhaps the notable exception of Iceland), is moving to trademark the name at the British Intellectual Property Office. Maccy D's celebrated the anniversary of its 35th year in Britain just last month with a nostalgic campaign focusing on some of its best-known menu items. In Germany, meanwhile, McDonald's is changing the red in its logo and signage …

Jet-setting François-Henri Pinault, CEO of PPR SA (and husband of actress Salma Hayek), tells Christina Passariello and Mimosa Spencer that he is going to sell the company's once-core French retail business -- which includes the Fnac and Conforama chains and the mail-order catalog business Redcats -- to focus on developing its high-end Yves Saint Laurent and mass-market Puma fashion labels. Analysts believe the company, which is 41% owned by Pinault's family, could get as much as $6 billion for the retail business. The reason for selling is that retail "cannot develop quickly abroad," because it takes consumers a …

Abercrombie & Fitch CEO Michael S. Jeffries swore he'd avoid the retail discount wars after spending 17 years building his brand into a paragon of high-end preppy coolness, Matthew Boyle reports. But when same store sales plunged for the eighth consecutive quarter -- this time by 39% -- this month, he decided it might be time to step into the fray. High prices, it seems, drive teens away. While they were departing, A&F also lost some of its fashion mojo, some analysts feel. "Fashion changed in the teen space" to more detailed, dressy items, says Lisa M. Walters, a …

It's going to take more than marketing savvy to erase the modifier "long-suffering" from the front end of the phrase "Cubs fan" but Phil Rosenthal reports this morning that the Chicago Cubs will announce its first big move since the Ricketts family acquired the team for $845 million last month: the hiring of sports marketing and sponsorship guru Wally Hayward to be its evp and chief sales and marketing officer. Hayward founded and was chairman and CEO of the Relay Worldwide agency before serving as a senior adviser to the effort to bring the Olympics to the Windy …