The brand’s irreverent Twitter voice came about out of the good ol’ fashioned necessity to stand out and get Millennials to take notice. “Moon Pie is an iconic heritage brand, but had been really sleepy for a while,” says Dooley Tombras, executive vice president at the brand’s agency, The Tombras Group. “The business challenge was, while they run a healthy, profitable business, their sales had plateaued.”

Public health officials are investigating a possible illness outbreak tied to a Los Angeles Chipotle restaurant. The Los Angeles Health Department's Acute Communicable Disease Control unit, which investigates contagious illnesses and diseases, said the agency was "aware of reports of illness and is investigating.” Several people who said they recently ate at the Chipotle reported symptoms such as vomiting, diarrhea, and nausea.

Iconic trading card and collectibles company Topps, whose roots trace back to 1938, says it will combine its North American and international sports and entertainment divisions into a global sports and entertainment division. Executives say the reason for the move is “to address consumer demands from an increasingly global marketplace.” David Leiner has been appointed global general manager of the new, combined division.

Americans believe flying is more frustrating than it was five years ago, according to a new Morning Consult survey released by the U.S. Travel Association. Travelers especially dread flying around the Christmas holiday, the time of year overwhelmingly cited as the worst for air travel. Because of such headaches, Americans avoided 32 million air trips last year, costing the U.S. economy more than $24 billion in spending.

Snapchat is making one of its splashiest ad formats more attention-grabbing in an effort to gain more brand advertisers’ ad dollars. Snapchat will now let advertisers animate their Sponsored Filters that people can use as overlays atop the photos and videos they share on the mobile app. Dunkin’ Donuts will be the first brand to run a Sponsored Animated Filter in a campaign that will launch today.

According to a tongue-in-cheek press release, KFC strategically decided to save money on the campaign by casting “unknown actor” Christopher Boyer as the Value Colonel instead of a celebrity, a move that’s allowing it to “continue to offer complete meals that won’t break the bank.” A quick glance at Boyer’s IMDb page shows that he’s played scene-stealing roles like “Man at Mattress Store,” “Older Seasoned Farmer” and “FBI Agent #1.”

Seventy-six percent of Americans shopping online this holiday season expect to make most purchases on Amazon, according to CNBC’s “All-America Economic Survey.” While Walmart comes in second place, the retailer lags far behind its rival. Only 8% of Americans who shop online are visiting the discount giant to search or check prices. American online shoppers are also using Amazon as their go-to search engine.

In a first for the NBA, Brew Dr. Kombucha has partnered with the Portland Trail Blazers on a limited-edition kombucha for the NBA season called Special Edition Rip City Happiness. The kombucha will be served inside the Moda Center and at retailers throughout Oregon and southwest Washington state. “Athletes at every level are paying more attention to organic and healthy diet choices,” said Matt Thomas, Brew Dr. Kombucha CEO.

Responding to a rising call for plant-based food that is better for the environment, McDonald’s will add a vegan burger to its menus in Sweden and Finland starting Dec. 28. The sandwich, which has already been tested at a handful of McDonald's locations in Finland, consists of a soy patty, bun, tomato, lettuce, pickles, onion, ketchup, mustard, oil and an egg-less sandwich sauce.

There's been plenty of talk about Netflix expanding its offering of original shows and movies, but now the streaming service is branching out into viral marketing and ... marriage proposals. Netflix released video of a marriage proposal that it helped orchestrate with the help of two stars from its original show, "Santa Clarita Diet." (Of course.) The company helped Netflix loyalist Conor propose to his girlfriend Kamela.