The Florida Keys have shut down to all tourists. All hotels and other lodging establishments closed at 6 p.m. Sunday.  Monroe County, which encompasses most of the archipelago off the southern coast of Florida, did not say exactly when the islands, which are linked by one highway, US 1, will reopen to tourists. Rentals being used by military, first responders, health care workers, and construction workers actively engaged in projects in Monroe County are exempt from the ban.

LVMH was among the first, and has since been joined by L’Oreal, Eugène Pharma and Guinot-Mary Cohr in switching production from perfume to hand sanitizer to aid in curtailing the spread of COVID-19. L’Oreal will use its facilities to manufacture these products for distribution to French hospitals. The Guinot-Mary Cohr laboratories will reorganize production lines to manufacture 5 tons of sanitizer each week which will be offered at wholesale prices to hospitals and pharmacies.

Inditex, owner of the retail store Zara, will donate masks to COVID-19 patients and health officials in Spain. The company says it is also looking into converting factories to manufacture hospital gowns. Zara has already donated 10,000 face masks and expects to ship another 300,000 surgical masks by the end of the week. The fashion group said it's too early to see what impact the pandemic will have on its overall yearly performance.

Travel declines are costing U.S. hotels $1.4 billion a week, according to Bloomberg, and one of the world’s biggest hotel companies has started to furlough hotel staff in an effort that could affect tens of thousands of employees. A spokeswoman for the company, which employs roughly 130,000 associates across its managed hotels, said the company is shuttering some hotels and needs fewer employees at the properties that remain open.

General Mills is working with its partners to determine the appropriate promotional activities that can raise brand awareness without enabling hoarding, per remarks made Wednesday during an earnings call. “General Mills is striving to strike the right tone when talking about its brands on social media, TV and other outlets, given the pandemic,” FoodNavigtor-USA.com reports.

Retailers are concerned about the dip in the consumer mood and the prospect of a recession. Here’s an analysis of the situation. 

The modern sports bra wasn’t invented by Nike, Adidas, or any other major sports brand. The first “Jogbra” was actually fashioned by sewing two jockstraps together. “Now Dick’s Sporting Goods is using that nugget of athletics history trivia as the core of a new brand campaign,” reports Fast Company.

Zumiez, the teen retailer with more than 700 locations in the United States and abroad, has partnered with a social media influencer for items with a unique message. Danny Duncan, a 27-year-old YouTube personality and prankster, started wearing “Virginity Rocks” shirts in his videos as a joke. Now, the chain, which specializes in action sports brands, is prominently showcasing “Virginity Rocks” apparel featuring Duncan’s name online and in stores. Zumiez has sold more than 400,000 pieces of merchandise.

Workers at an Ikea store stumbled on a coronavirus-fighting treasure trove in a warehouse: 50,000 unused face masks. The masks were purchased during the bird flu epidemic and then never used. Sweden’s largest hospital, Sahlgrenska University Hospital in Gothenburg, is reportedly thrilled to get the masks.

Amazon aims to speed the delivery of household staples and medical products in response to the coronavirus pandemic. But the move could be difficult for businesses that use the platform to sell other goods. Amazon notified vendors and third-party sellers on Tuesday that it would temporarily halt the arrival of nonessential goods at its fulfillment centers until April 5. The focus will be on shipping products in six broad categories: baby products; health and household goods; beauty and personal care; groceries; industrial and scientific products; and pet supplies.