• Leading E-Retailers Sent a Lot of Email Last Holiday Season
    Living Social, Forever 21, RueLaLa.com and Sur la Table are just some of the retailers that rank in Internet Retailer's Top 500 e-retailer list, that sent more than 50 emails during the holiday season last year, according to analysis from Internet Retailer. But not every retailer found email volume as the secret to holiday success. Walmart, for instance, which ranks No. 4 on the list of e-retailers, only sent 12 emails during November and December of last year.
  • Email Skills Alone Won't Get You a Marketing Job: Report
    Having skills in email alone is not that valued when it comes to hunting for a marketing job. In fact, according to a new report from Forrester Consulting and Oracle, only 6 percent of marketing decision markers ranked email marketing as the most important skill they look for when hiring a new staff member. Rather than looking to hire specialists in different channels, marketers are instead looking to hire marketers that have cross channel experience.
  • Marketers Look Forward to Google Inbox
    As Google's new Inbox email app hits beta, marketers are exploring what the new inbox organization tool will mean for their strategies. Various email marketing executives spoke with Direct Marketing News about the new product and revealed that they are impressed with the new platform. Most of the executives agreed that Inbox will improve the user experience and that marketing messages will have a place in the new experience.
  • The Golden State Warriors Co-Owner Apologies Over Email Gaffe
    Peter Guber, a co-owner of the basketball team The Golden State Warriors, has apologized for using the word "hoodish" instead of "Yiddish" in an email that he sent to the team's PR department. His email was in response to an email from the PR team that showed the league's roster of international players which includes Australia, Brazil, Nigeria, Bosnia and Herzegovina and Serbia. Guber jokingly emailed the department saying that he would have to take Rosetta Stone to learn "Hungarian Serbian Australian swahili and hoodish." He has apologized for the offensive mistake, blaming autocorrect.
  • ContactSaver App Turns Email Signatures Into Address Book Contacts
    Contact management software provider CircleBack has launched a new iOS app that lets users turn email signatures into a contact in their address book. The app, called ContactSaver, is a subscription-based service that will scans the user's email messages for signature details and then updates the user's address book with a contact's name, title, address, phone, email address and more.
  • Pennsylvania Supreme Court Justice Resigns Over Email Scandal
    Pennsylvania Supreme Court Justice Seamus McCaffery has resigned after his office was scandalized for allegedly sending and receiving emails containing sexually explicit or pornographic photographs or videos from 2008 to 2012 using his official email account. His resignation comes a week after he was suspended amid the allegations.
  • Sirius Capital to Acquire Digital River for $840 Million
    The Siris Capital Group has agreed to acquire e-commerce services firm Digital River for $840 million. Digital River owns email marketing services firm Blue Hornet. Siris will reportedly keep the Digital River brand alive and will keep its Minnesota offices. The deal is expected to close later this year.
  • Ebola Themed Spam on the Rise: Trustwave
    Ebola-themed spam emails are on the rise, according to a new report from online security firm Trustwave. The research has revealed that hackers have been taking advantage of Ebola fears to launch spam email attacks. Messages appear to come from legitimate government sources but are actually designed to spread malware on a recipient's device.
  • The Majority of Australian E-Commerce Firms Aren't Personalizing Messages: Teradata
    Australian e-commerce companies are not taking full advantage of personalization in emails, according to a new study from Teradata. The report found that while 92 percent of country's top 50 e-commerce firms send emails regularly, 76 percent aren't tailoring marketing messages.
  • The Financial Times Debuts Email Aggregator
    The Financial Times has launched an email aggregator that allows readers to sign up for email alerts with news from the FT and other news sources. The FirstFT email aggregator gives readers a digestible news update based on their interests and is designed to help online news readers deal with "information overload."
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