The UK Information Commissioner fined a company £90,000 ($118,000) for sending over 4 million unsolicited emails offering pre-paid funeral plans.  The emails violated the UK’s Privacy and Electronic Communications Regulations, the ICO says.  

Good email marketing starts with data, TraceLink content writer Mary Hart argues. She offers 10 tips for B2B marketers seeking to improve their email marketing. 

B2B marketers will increasingly rely on AI and consumer data platforms, according to research by Forrester. The study also predicts that Salesforce will move into through-channel marketing. 

Qantas mistakenly sent an email to frequent flyers that was intended for Chairman’s Lounge members. Frequent flyers thought they had been given access to the exclusive club. 

Hotels achieve higher open and click-through rates when they pull customer data from their property management systems, according to a study by Revinate. One-time campaigns see an average open rate of 16.1% and a 0.3% conversion rate. 

Cathay Pacific Airways Ltd. has suffered a data breach exposing data on 9.4 million people. The airline notified passengers this week. 

Yahoo will pay $50 million in damages and provide two years of free credit-monitoring services to settle a lawsuit over one of the biggest cyber breaches in history. The breach exposed email addresses and other personal data on 200 million people.  

Excessive marketing emails are one of the things people dislike about email in general, according to an informal survey. What they do like is the freedom to send and reply. 

HR directors believe that personnel recruiting is becoming more like marketing. Here is a playbook for using email for effective recruiting. 

GDPR may help improve email ROI, even while email lists have suffered shrinkage of less than 10%. Chad White, research director of Litmus, says, “GDPR is not the cataclysm everyone was expecting.