Drip email campaigns produce high conversion and engagement rates. But most brands are using them incorrectly. Here are tips on what to do instead.

Emojis often lower a person’s standing among colleagues when they are used at work, a study shows. They denote that the user is less powerful, and the authors advise workers to save them for friends and family.  

Brands need to clean their email lists, but many procrastinate because they are busy or fear loss of subscribers. Here is a primer on the necessary practice of email list scrubbing. 

Consumers using Google Docs are now getting a nifty template for drafting emails that features Gmail integration. Here’s a review of the new offering and tips on how to utilize it.   

AMP for email has provided email marketers with a slew of personalization and interactivity capabilities. Melissa Sargeant from Litmus explains why AMP belongs in every email marketer’s playbook.

Salesforce is forecasting $32.1 billion in revenues for its 2023 fiscal year. Co-CEO Marc Benioff describes how the firm is getting back to business. 

Consumers choose brands and products for a variety of reasons. But underlying that behavior may be an internal state of anxiety, depression and insecurity. Companies need to understand the psychological experience and apply it to their ethical marketing.   

Email signatures can help a company build a consistent brand image. Exclaimer's Maria Dahlqvist Canton explains why, and offers tips on how to use them. 

Firms mulling an email campaign should do their homework first. ZeroBounce Founder/CEO Liviu Tanase  discusses five things worth pondering before you hit ‘send.’    

Email deliverability affects B2B marketers just as much as it does B2C. Here is a primer on email and B2B, and what some of the problems are, starting with inaccurate campaign reporting.