Lack of budget is the biggest barrier to personalization, according to 64% of marketers. Here are other insights from the study by ClickZ and MoEngage. 

Etsy has sent an email pointing out that some of its sellers offer gift-wrapping. The subject line is “Your Holiday Wardrobe.”

Social media may be flashier, but email marketing remains an effective form of ecommerce advertising. Here is an overview of why it works, and how to use it. 

Gmail users who have been dragging their feet on switching to the new design are out of time. ArsTechnica writes, “Now it’s just Gmail, full stop. 

Podcasts are now a top channel for B2B content. A study by Sapio shows that 43% of decision makers listen to them, putting them ahead of newspapers and virtual events.   

Email newsletters can drive the interest of both customers and prospects. But they have to be written in an engaging way and containing meaningful content. Here are tips on how to write a newsletter that will help a brand grow. 

The B2B buyer journey now includes emails, chatbots, video conference calls and social media. But a personal touch is needed. Here’s an overview of how buying patterns have evolved, and how companies can influence a mostly digital path to purchase. 

Email provides healthcare marketers with valuable data insights and helps them deliver personalized messaging and increase website traffic. Here are tips to help healthcare organizations supercharge their email marketing. 

How can marketers craft personalized campaigns that avoid creeping out audiences? Here are three tips on how to earn consumer trust in email marketing.

Email newsletters are making a big comeback in the post-cookie work. Here is a primer and infographic on why they work—and how to make them work.