Practical eCommerce
AI is disrupting email marketing, with platforms like ChatGPT and Grammarly promising quick personalized content. Here’s how one email professional rates these capabilities.
Mondaq
The UK’s Information Commissioner’s Office recently fined Halford’s Limited for sending emails to over a million customers who had never opted in. Here’s what brands must do to ensure compliance.
intelligent Living
Salespeople are often unaware of which leads to follow. But marketing automation can help them figure this out, and also send targeted emails. Here is an overview on automated email marketing.
Campus Technology
Higher education institutions are lagging when it comes to protecting against phishing and spoofing. A new report from EasyDMARC, found that a minority of institutions have fully implemented DMARC (Domain-based Message Authenticaiton, Reporting and Conformance).
National Law Review
Ready-to-go email templates can be life-savers for busy lawyers. Here are eight email marketing examples to help lawyers land more clients.
The Drum
Email marketers can boost open rates and engagement with augmented reality. Zapper’s Joel Jacovou explains how.
CNBC
ChatGPT is now being used to author email marketing pitches. And tech companies like Sales and Microsoft are offering chatbot services that are integrated with their software.
Forbes
Salesforce has introduced an AI service called Einstein GPT, a bot similar to ChatGPT, but aimed at employees in corporate settings. It integrates with the company’s CRM system.
Business Insider
Inboxes are being glutted with emails, but there may be an AI solution. Shortwave, a company founded by ex-Google employees, offers a tool that can spit out a summary of a person’s emails. Here’s how it works.
Westfair Business Publications
Autobound, a startup that offers an AI based tool that sends personalized sales emails, has snared $4 million in funding. The round was led by Dundee VC.