ChatGPT and other AI products can power both email marketing and CRM. Here’s an overview on how to leverage them to gain conversion lifts, engagement and a bigger loyal customer base. 

Many corporate leaders believe that ChatGPT and generative AI technologies pose risks to privacy and reputation, according to a study by BlackBerry. And 80% believe it is their right to ban the technology, although 74% say that might be asserting excessive control. 

Marketers can craft better calls to action, using AI tools like ChatGPT or Bard. Here is an update on how AI is revolutionizing CTAs in digital marketing. 

Email and the Design Museum in London have collaborated to create an exhibit titled, “Email is Dead.” The exhibition spotlights the history and trajectory of email.  

This is the tenth anniversary of Gmail Tabs, including the infamous Promotions Tab. Has that been as harmful as marketers feared it might? Here is an update on tabs—as well as some new concerns. 

The open rate may no longer be a key performance indicator for marketers. Here are eight metrics for more effective email marketing—beyond the open rate.

Phishing artists are running a sophisticated Facebook phishing campaign exploiting a zero-day flaw in Salesforce's email services. The emails appear to be coming from Meta, and are sent from an email address with a "@salesforce.com" domain.

The autumn is coming and email teams are tasked with planning their Q4 strategy. Here is an advisory on how to nail your Q4 email campaigns and engage high-value customers with campaign testing, personalized content and smart automation.