Parade has launched the first iPhone application for its numbers game Numbrix, created by Marilyn vos Savant. The paid app was developed in partnership with Threemagination. "We're excited to give our readers another platform to enjoy the Parade experience," says Allison Werder, senior vice president of business development. More than 10,000 fans play Numbrix daily on Parade.com and more than 70 million people are exposed to the numbers game in Parade's print magazine each week.

Seven months after recording the lowest-rated World Series in history, Major League Baseball's national broadcast business is still waiting for a recovery. To look for solutions, Fox Sports executives will head to Milwaukee next week to talk stratedy with Commissioner Bud Selig. Under consideration are baseball movies on Sunday afternoons on Fox's sister channel FX, and promotional ads with broadcasters Joe Buck and Tim McCarver. With attendance down about 4%, you'd think television ratings for baseball would be up. But household ratings for Fox Saturday Baseball, the sport's so-called Game of the Week, are off 9% to date …

The humble remote control is ready for a major face-lift. As TV viewers increasingly interact with content and interactive applications instead of merely flipping channels, "we need better devices to get through the large plethora of choices," says Comcast product designer Gerard Kunkel. Updated devices will be in viewers' homes this year. Dish Network will launch a remote control featuring a touch pad, with half the buttons of standard remotes. The design allows for thumb-control navigation and a trigger to work with a on-screen pointer. Universal Electronics's new Dolphin remote will allow a user to wave it in …

The Web edition of a recent cover story from Fortune took an experimental turn. The piece dispensed advice on finding a job during a recession. But unlike print, it had a soundtrack, a troupe of improv actors from Chicago and about 4,000 fewer words than a standard feature. Readers flipped through nine pages that told the story with a mix of text, photo-illustrations, interactive graphics and video clips. Fortune had help on the story from a young upstart, Flyp Media, which hopes to make such projects its stock and trade. Another example: In April, Fortune published an investigation on …

The New York Times turned down a chance to borrow money from Hollywood mogul David Geffen last winter, and went with Mexican billionaire Carlos Slim instead. Chairman Arthur Sulzberger Jr. told Geffen's people he preferred to work with Slim because the telco billionaire already owned Times shares and because Sulzberger "was reportedly also worried about Geffen's ambition to take over the company." Now Slim is the New York Times Co.'s largest creditor and this is what he has to say about the paper's future: The New York Times is "the best brand. We think the paper will disappear, …

Arbitron senior vice president of press and investor relations Thom Mocarsky is leaving the company in June after 26 years of service. His departure appears to be an early step in a series of modifications for the company. Arbitron CMO Alton Adams says he will announce further changes to the marketing organization "shortly." The changes will "provide details of Arbitron's integrated corporate communications plan," he says. Mocarsky had an integral leadership role in client, press and investor relations and has shaped both the communication organization and approach of the company. "Thom's expertise defined our communications strategies, especially as …

Christianity Today International-publisher of 150,000-circ Christianity Today magazine-has shuttered four related publications. The magazine was founded in 1956 by evangelist Billy Graham. Currently, CTI publishes nine print magazines and newsletters -- most are ad-supported. In January, CTI shuttered two of its magazines. Its Web site receives more than 2.5 million unique visitors monthly. CTI publisher Harold Smith says of the closures, "The impact on employees who are truly gifted, and the impact on the church as a whole, is a sobering reality for me and the team that remains."

Since President Obama took office in January, CNN has seen its ratings drop. But the biggest disappointment has been the cable channel's silver-haired hope, Anderson Cooper. The ratings have plunged for his show, "Anderson Cooper 360," this year, with an even steeper drop in May, especially in the coveted 25-54 demographic. In that demo he's down nearly 30% from April, averaging less than 250,000 viewers. A rep for Cooper counters that, "Year to date, the show has an impressive 51% advantage over MSNBC in total viewers and a 41% lead over MSNBC in the 25-54 demographic." In …

Social-networking Web site Twitter has teamed with Reveille productions and Brillstein Entertainment Partners to develop an unscripted series based on the popular site. The show would harness Twitter to put players on the trail of celebrities in an interactive, competitive format. Twitter consists of 140-character postings from members around the world. The producers call their proposed series the first to bring the immediacy of Twitter to the TV screen. "Twitter is a technological and cultural phenomenon," says executive producer Amy Ephron, who created the TV show and took it to the Web company. Ephron and others are …

WPP is trying to push through a controversial multimillion-dollar bonus scheme for its chief executive. The holding company is said to be confident the scheme will be approved at its general meeting June 2, despite stiff opposition from UK shareholder groups. U.S. shareholders, who collectively hold a 38% stake in WPP, are expected to support the plan. According to the incentive scheme, senior managers who invest in the company's shares will be rewarded with up to five times as many free shares, as long as the firm hits certain key performance targets, including outperforming its rivals. CEO Martin …