Becoming "the first  British general interest newspaper to employ the metered paywall model," The Telegraph will charge readers for access to its website once they reach a 20-free-articles-per-month limit, writes Roy Greenslade.

As a promotional tie-in in to the movie "The Great Gatsby," on May 7 The Saturday Evening Post will publish "Gatsby Girls," a print and digital collection of eight F. Scott Fitzgerald stories originally published in long-ago issues of the Post. The edition will also include original drawings and cover art from the first publication, along with an intro written by the Post's historian.

HBO's move toward on-demand streaming -- a "big paradigm shift" -- should be a boost for Netflix, which is "essentially the best in the world, we think, at executing that model," Pacific Crest analyst Andy Hargreaves told CNBC's "Squawk On The Street." "Pacific Crest raised its price target for Netflix to $225 and upgraded its rating to 'outperform' on Tuesday," writes Cadie Thompson.

Iconic Hollywood trade pub Variety, moving from a daily newspaper to a weekly glossy this week, aims to fill a void in the marketplace:"smart, analytical, in-depth pieces, and data-driven product where people will come away from reading knowing something that is important about their business," Cynthia Littleton, one of three editors in chief, tells Reuters' Jean Serjeant. That's one way Variety will try to differentiate itself from longtime rival Hollywood Reporter, which several years ago also took the glossy mag route, though with an emphasis on lifestyle and celebrity features to make it more of an upscale consumer pub. …

"Comcast has helped Nielsen get over a major hurdle on the road to TV Everywhere by developing a way to measure viewing on iPads," writes Jon Lafayette. Nielsen says "it hopes to include iPads in its TV panels by the end of the year and begin incorporating mobile viewing into the C3 and C7 ratings used to buy and sell advertising."

With the launch of its new iPad app as a step toward its “'one web' direction," The Washington Post's newsroom will be focusing on its digital product, "while the task of putting together the print newspaper [becomes] the side job," writes Adrienne LaFrance. Still, as a way "to bring along less digitally oriented readers...the new app includes a print replica edition."

MSNBC President Phil Griffin has built the network into a liberal version of Fox somewhat "haphazardly, and often over Griffin’s initial skepticism," writes Rebecca Dana in this behind-the-scenes portrait of the guy show host Rachel Maddow calls "a little impulsive in a way that’s kind of adorable.” "Griffin understands that people’s tastes change, so even now, at the height of MSNBC’s power, he’s talking about 'evolving' the network," writes Dana. "He wants it to become more of a lifestyle brand than a political hub. Which means that the biggest threat to MSNBC’s position as a liberal oasis may …

Is the social buzz around Netflix's "House of Cards," the series whose episodes were released all at once, better than the buzz around similar cable shows with more traditional distribution? That's what this informal study set out to discover. Results: while "House of Cards" led on Twitter for its premiere, "that buzz also decreased at a faster rate than any of the other shows," writes Christine Erickson. Check out more conclusions on this post.

The Local East Village, a  hyperlocal blog written by New York University journalism students formerly distributed on the New York Times website, was discontinued, but will be picked up by New York magazine. The blog, renamed Bedford + Bowery to mark the addition of Brooklyn coverage, will begin publication later this spring. And while  NYU's J-School cultivates digital relationships, Columbia J-School's new dean, Steve Coll, who "has never tweeted in his life," is an example of Columbia's "failure to modernize and meet the market," which "is a type of professional malfeasance or academic scandal," Michael Wolff claims …

Conde  Nast's GQ is launching MyGQ, an app that will "let readers save, share and click to buy content from GQ's iPad edition," with its April issue, out this week, writes Lucia Moses. "Procter & Gamble is the first client of MyGQ, which gives the advertiser a folder that it can populate with its products and include Web links or buy buttons."