Google Cans Print, Radio Ads
Digital Sea Change, Tuesday, February 17, 2009 1:18 PM
Providing perspective on Google's decision to "can print and radio" from the search engine's portfolio of services, Aaron Goldman thinks the decisions were a "bit short-sighted." He believes Google caved to "investors' insatiable demand for increasing immediate profits, rather than riding out the recession and readying to rule the traditional ad roost."
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Backing his assertions, Goldman suggests the real problem could have stemmed from neither division having "secure sustainable sources of prime inventory." Perhaps, publishers and networks made it impossible for Google to procure the type of space that would hold up against the mass budget cuts we see throughout the industry. Or maybe Google just wants to hunker down and get back to basics, "organizing the world's information" and making it universally accessible to all.
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