Around the Net

Benefiting From Social Media, SEO Shifts

Eric Enge discusses what social media means for search experts and marketers. He believes the mix of SEO and social media should change the way marketers view linking. While developing link bait for Web site content that could make the front page of Digg or Reddit is important, SEO experts might want to start thinking about how Twitter and Facebook let brands share information to help build quality links.

"Personally, I don't think that social media signals will replace links as a ranking signal, but will instead complement them," he writes. Mentions of brands across social media sites will remain valuable, but marketers will need to know the benefits gained from the data.

Read the whole story at Search Engine Land »

Next story loading loading..