Eric Enge discusses what social media means for search experts and marketers. He believes the mix of SEO and social media should change the way marketers view linking. While developing link bait for
Web site content that could make the front page of Digg or Reddit is important, SEO experts might want to start thinking about how Twitter and Facebook let brands share information to help build
quality links.
"Personally, I don't think that social media signals will replace links as a ranking signal, but will instead complement them," he writes. Mentions of brands across
social media sites will remain valuable, but marketers will need to know the benefits gained from the data.
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