• ClickZ, Tuesday, March 3, 2009 4:15 PM

Gary Stein hopes "history will repeat itself" with similar innovation that led online advertising out of the downturn experienced in 2001. The first half of the post mumbles through history, but scroll to the second half and you'll find what he believes are three promising catalysts for recovery.

These are: leveraging the data from social media to find new ways to market; "computing power" in many previously uncomputerized devices, leading o "new opportunities to reach people in new ways"; and the "dawn of the full-screen mode era," in which computer users can be "totally focused on watching content," he writes. "This is really a new way of using computers and is bound to offer some new ways to communicate, even if it is just a smart, efficient way to serve video ads."

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