• Search Engine Watch, Monday, March 16, 2009 3 PM

If you don't have a lot of experience setting up pay-per-click (PPC) campaigns, Ron Jones offers advice on getting started with Google AdWords. He believes it's the easiest PPC tool to work with. Once up and running on Google AdWords, you can tie in to other networks, he writes.

Jones provides advice on content structuring, finding the correct keywords, and setting up campaigns. "Be careful not to fall into the trap of dumping all your keywords into one or two broad campaigns," he writes. "This will dilute the value of each of the keywords in the campaign, blur the relevance, and get poor quality scores."

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