• PaidContent, Thursday, April 2, 2009 11:30 AM

Time Warner CEO Jeff Bewkes went public with "TV Everywhere" -- his idea to give cable and satellite TV subscribers programming access across platforms at no extra charge -- about a month ago. Bloggers, critics and other industry watchers have given the idea mixed reviews; Blog Maverick's Mark Cuban is one of its most vocal supporters. Prior to his address at the 2009 Cable Show, PaidContent's Staci Kramer spoke with Bewkes about TV Everywhere.

For starters, Kramer asks if the negotiations between Disney and Hulu/YouTube have any bearing on the concept of TV Everywhere. "I don't think it challenges it," Bewkes says. "The approach that Disney, for example, is taking with YouTube is very similar to the discussions we have with YouTube so we understand that...I think it all fits in with how TV Everywhere will work." Bewkes reiterates that TV Everywhere would come at no additional cost to users or cable and satellite TV providers.

"All we're saying is that all of those branded channels delivered by cable, satellite and telecom, they should be available on demand on your television set and they should be available on demand on your PC and your mobile-broadband device," Bewkes says. "What we're saying about TV Everywhere, we'd like to move in the direction of having all of those networks and certainly all of the ones that we (run) to be available to you for no extra charge, for free on broadband."

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