"Done," Sullivan
writes. "Do that, you're outta Google. All your pages will be removed, and you needn't worry about Google listing the Wall St. Journal at all.
"Oh, but you won't do that," he continues.
"You want the traffic, but you also want to be like the AP and hope you can scare Google into paying you. Maybe that will work. Or maybe you'll be like all those Belgian papers that tried the same
thing and watched their traffic sadly dry up."