The announcement follows a string of major interactive moves by Disney, including last week's
announcement that it would buy a near 30% stake in Hulu.com, the online video venture brought to market by News Corporation and NBC Universal in 2007. Disney also has a deal in place to put excerpts
of its content on YouTube, Google's online video sharing site. Iger said the Hulu announcement did not preclude the possibility of Disney's longer form content ending up on YouTube one day. "We feel
pretty, pretty confidently that if we don't put our product out online in a well-timed and well-priced basis, it will still ... be demanded by consumers," he said.