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10 Advertising Answers About Bing

Answering questions about advertising on Microsoft's new search engine, Bing, Carolyn Miller from the Microsoft adCenter Community Team explains Microsoft will not have new advertising units on the search engine results page (SERP) of Bing. Miller explains that advertisers will continue to buy keywords in the familiar adCenter environment and the new presentation of results will have no impact on the way keywords are purchased.

There have been numerous improvements to the algorithm -- changes that focus on spelling, current results and core ranking, according to Miller. Among other key points, ad slot availability will not change as compared to Live Search, and ads will continue to appear in the mainline and right rail just as they did before.

Read the whole story at Microsoft Advertising Community »

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