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PPC ROI Calculator Forecasts Results, Offers Options

Fuel Interactive has created a PPC ROI Calculator to forecast return on investments. Brian Carter writes that the tool calculates metrics to see how to increase ROI. He steps through the process of how to forecast PPC ROI and optimize spend. Start by gathering monthly ad spend, conversion rate, cost per click and average sale. Enter these metrics into the PPC ROI Calculator and hit "calculate."

Carter explains how the tool lets you play with the values to see how to "realistically" increase returns. Some things to consider include benchmarking other businesses doing PPC in the same vertical to compare CPCs. If you don't allocate budgets to the keywords that are both low CPC and high ROI, consider moving them into their own campaigns so you can.

Read the whole story at Search Engine Journal »

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