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8 Tips For Domain Diversity

Consider linkbait, widgets, and keywords in URLs when trying to increase the diversity of backlink profiles in domains, according to Rob Ousbey. Sometimes the difficulty of finding links is compounded after realizing you should build them using anchor text of terms that rank.

For example, create something cool people want to embed on their site. Badges and widgets don't fall under Ousbey's description of linkbait, but they typically provide some sort of value to the page. Links included in them take the form of a "credit" that doesn't need to be followed by a user.

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