• ClickZ, Thursday, June 11, 2009 4:15 PM

Beginning at 12:01 a.m. EDT Saturday, users will have an option to choose a name as part of their Facebook URL page. These vanity URLs are expected to increase the use of SEO on the site, according to Erik Dafforn.

Dafforn hopes Facebook will do what Google Profiles did: Work to unify and consolidate those profile pages so that while any URL can be requested, only one will be considered the "authority." He provides direction on accomplishing the task. It includes using a 301 redirect, excluding old URLs via the robots.txt file, or adding canonical links to the pages HTML.

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