• PPC Hero, Tuesday, June 16, 2009 4:31 PM

Keyword lists drive PPC campaigns. Each time keywords trigger your ad on Google, the bidding starts again, even if searchers don't click on the links. Figuring out how to roll with the changes and identify the correct keywords as targets change isn't easy. Joe reviews two new Google tools--Wonder Wheel and Related Search--that can help expand keyword list and find the niches you may have missed.

Joe calls Google's Wonder Wheel a "helpful and insightful tool" for PPC keyword research. Placing the words "Organic Gardening Supplies" in the hub of the wheel, Joe demonstrates how the tool allows you to click and explore other keyword options.

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