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Google AdWords: International Targeting Tips

If you use Google AdWords to target by country outside the U.S., Steve Loszewski lists a few tips and tricks you may need to know. For starters, he suggests setting up different campaigns for specific countries and regions, so you can set different bids for specific regions.

Loszewski writes that AdWords offers pre-defined bundles for setting up targeting ads in international campaigns. After it is live you can run a geographic performance report to get the status. The report offers Country/Territory, Region, Metro, and City fields, so that you can see how your ads are doing by location. It's available under the reports tab in the AdWords interface.

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