• Search Engine People, Friday, July 10, 2009 5:32 PM

Similar to "sex, a good meal or even a good TV show, each blog post must be enough to leave people happy but wanting more at that same time," writes Stoney deGeyter. It's all about integrating keywords, proof reading, no keyword stuffing, and being honest by posting needs, values and desires into the blog posts, he says.

By creating blog content that appeals to readers, marketers increase Web site hits through keyword search engine optimization. It seems like a no-brainer, but it's important to remember keywords should fit naturally into the article, become part of the topic, the one you know so much about, rather than stick out like a sore thumb. DeGeyter suggests keyword research could provide many more terms not naturally part of your vocabulary, but that will allow visitors to find the site.

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