- AdWords, Friday, August 7, 2009 4:15 PM
AdWords now offers custom alerts that help marketers stay on top of their account's performance by sending a notification whenever important changes occur. If you wanted to know when a spike occurs in
impressions for any of your branded keywords, simply navigate to your branded keywords ad group, Trevor Claiborne explains.
In the "Keywords" tab, click "More actions," then "Create"
to initiate a custom alert, Claiborne writes.
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