Around the Net
Publishing Industry Looks Toward SEO
- WebProNews, Wednesday, August 12, 2009 4:45 PM
Chris Crum wants to know if SEO can save the publishing industry. A panel of experts at the Search Engine Strategies conference in San Jose, Calif., tries to answer the question.
Crum explains that the session provided insight into how SEO might save publishing jobs by driving traffic, and infusing ad dollars into publishers' pockets. For example, Thomson Reuters VP Liesel Kipp shared four tips: show the value of SEO; data is the key to your success; set goals and show how you will fulfill them; and evangelize, evangelize, evangelize.
