The Martin Agency - American Cancer Society, "Federated Media Blog Sponsorship"
American Cancer Society, "Federated Media Blog Sponsorship"
http://www.martinagencyawards.com/2009/acsblog
Finalist Sponsorship
The Martin Agency lent its hand to The American Cancer Society to revamp its image and reach modern women ages 35-64. Partnering with Federated Media, they recruited influential female bloggers to tell their personal cancer-related stories. By doing this, 700 comments were generated on seven bloggers' sites. Heartfelt stories of survival and compassion were told, and in turn modernized the 100 year-old organization, while linking to The American Cancer Society's microsite, morebirthdays.com. This not only helped ACS's image, but also did good for others.
The Martin Agency: Mariam Dilawari, Associate Media Director; Meghan Riley, Interactive Media Supervisor; Kristen Barnhouse, Interactive Media Planner; Sonya Kim, Interactive Assistant Media Planner; Yooh-Yung Kim, Media Supervisor; Scott Peters, Associate Media Director; Alison Marino, Account Executive; Paula Pentogenis, Strategic Programs Manager; Pamela Parker, Author Services Manager; Jana Hartz, Ad Operations Manager.
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