The Martin Agency - American Cancer Society, "Federated Media Blog Sponsorship"
American Cancer Society, "Federated Media Blog Sponsorship"
The Martin Agency lent its hand to The American Cancer Society to revamp its image and reach modern women ages 35-64. Partnering with Federated Media, they recruited influential female bloggers to tell their personal cancer-related stories. By doing this, 700 comments were generated on seven bloggers' sites. Heartfelt stories of survival and compassion were told, and in turn modernized the 100 year-old organization, while linking to The American Cancer Society's microsite, morebirthdays.com. This not only helped ACS's image, but also did good for others.
The Martin Agency: Mariam Dilawari, Associate Media Director; Meghan Riley, Interactive Media Supervisor; Kristen Barnhouse, Interactive Media Planner; Sonya Kim, Interactive Assistant Media Planner; Yooh-Yung Kim, Media Supervisor; Scott Peters, Associate Media Director; Alison Marino, Account Executive; Paula Pentogenis, Strategic Programs Manager; Pamela Parker, Author Services Manager; Jana Hartz, Ad Operations Manager.