• by OMMA Magazine Writers , September 15, 2009

This integrated campaign generated more than 100,000 responses to a survey, grew Livescribe's Facebook fan base, engaged active users of its engagement app and drew nearly 700 comments in its first three days. How? Seeking to reach high school seniors headed to college, the most likely users of its Pulse "smart pen," it built a Facebook page and wall, added a social "Where are you going to college?" engagement app that spawned a viral competition, a "Social Product Page" for the Pulse and "Social Landing Pages" for Facebook promos with direct links to retail partners. Made it look easy, too.

StepChange: Kevin Tate, Founder and Principal; Jenn Lynch, Director of Services; Michael Jones, Director of Technology. Livescribe: Bryan Fox, Senior Developer. Facebook: Peter Yewell, Account Executive.