• SEOmozBlog, Tuesday, September 15, 2009 5:15 PM

The most valuable links you can gain are those your competitors will never have. These words to live by have been used time and again, but are worth repeating, according to Rob Ousbey. He looks at how the statement applies to various link building tactics, and then looks at how to find new opportunities.

Ousbey provides guidance on gaining links through directories, creating specific content to attract links, and purchasing exact match domains. He suggests starting the project by writing a list of everything that sets you apart from competitors, both online and offline. Get others in the office to help, too. They may come up with ideas you haven't.

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