Fast Company talks with Richard Cleland, assistant director of the Federal Trade Commission's division of ad practices, regarding bloggers, gifts, and full disclosure. Contrary to various rumors,
bloggers will not be fined $11,000, or any other amount of money, the first time they're caught failing to disclose gifts received. Rather, "Our approach is going to be educational," he says, adding
that the FTC's focus is on the advertisers.
"What kind of education are [advertisers] providing [bloggers], are [advertisers] monitoring the bloggers and whether what they're saying is
true?" Furthermore, the FTC is hoping that bloggers will self-impose ethical standards.
Read the whole story at Fast Company »
