• GoingSocialNow.com, Tuesday, December 1, 2009 1:20 PM

Dec 1, The New York Times shut down its Times Extra feature, which imported third-party content directly onto its homepage, and Shiv Singh, Razorfish VP & Global social media lead, does not approve.

Singh calls the defunct program "an ambitious, forward thinking and adventurous move on the part of the Times," on his Going Social Now blog. "I'd even say a groundbreaking move ... A move I believe had the right philosophies (recognizing they don't always have the best content), the right values (acknowledging that the Times is part of a broader social ecosystem online) and the wrong user experience (scanning, scrolling and reading was cumbersome)." The problem, at least according to Singh, was that the third party links "seemed forced" into the existing New York Times homepage. "This implementation was clunky."

Read the whole story at GoingSocialNow.com »