• 9to5Mac, Friday, December 11, 2009 4:15 PM

iPhone users experience something akin to Stockholm Syndrome, according to new research from Strand Consulting -- which, for what it's worth, the 9to5Mac blog says are a group of "anti-iPhone analysts." In short, the research claims that Apple users devote huge amounts of energy "defending" its products, "despite the shortcomings and limitations of both past and present versions of the iPhone." Furthermore, "When we examine the iPhone users' arguments defending the iPhone, it reminds us of the famous Stockholm Syndrome.

Going one step futher, Strand writes that "the iPhone is surrounded by a multitude of people, media and companies that are happy to bend the truth to defend the product." Could we all be experiencing a form of mass hypnosis, cast under the spell of Steve Jobs and his app-happy technicolored dream machine? If so, then someone at Apple's ad agency TBWA/Media Arts Lab deserves a bonus.

Read the whole story at 9to5Mac »