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EMarketer: Chinese Mobile Market Staggering

By the end of this year, there will be more more mobile Internet users in China than the entire population of the US, according to eMarketer. The 2010 estimate of the size of the United States population stands at roughly 310 million people, according to Wikipedia. Notes TechCrunch: "That's a shitload of people browsing the Web from their phones right there."

Also, according to the report, the number of mobile Internet users in China will grow to reach a jaw-dropping 957 million by 2014. Of course, those mobile Internet users don't presently "monetize" as well as Western audiences, i.e., mobile advertising spending in China is still low relative to the size of the mobile Web user base. Another key trend in China, according to eMarketer, is that mobile subscriber growth is actually slowing while mobile Web user growth is accelerating.

Read the whole story at TechCrunch »

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