Website Excellence: Travel and Tourism: ROKKAN; Virgin America, "Virgin America 2.0"
Virgin America, "Virgin America 2.0"
Travel & Tourism
One click to find out if your flight is on time. One click to change your reservation. In fact, most of the tasks you would ever want to accomplish on an airline's Web site, Virgin has placed front and center on their homepage and made easy to access and use with one click. With its relatively simple, minimalist design (at least for an airline homepage), the Virgin site reflects the same qualities as its brand - and it's even slick enough that you could imagine Branson using it.