Commentary
Integrated Online Campaign: Entertainment TV: AMC; Deep Focus, "Mad Men Yourself"
- by OMMA Magazine Writers , September 3, 2010
Deep Focus, "Mad Men Yourself"
ENTERTAINMENT: TV
AMC connected viewers with a series about advertising by bringing them into the industry realm with Mad Men Yourself, a site that transforms viewers avatars to look like advertising execs from the 1960s. The gambit reached a critical mass by leveraging Twitter and Facebook. Visitors began using the photos as their Facebook profile picture or Twitter icon. It was hard to miss. In the first three months, 1 million unique visitors came to the site and 6o percent downloaded an avatar.
