• eMarketer, Friday, September 17, 2010 11:36 AM

EMarketer points to research that suggests social media marketing can also help boost more traditional online channels like search. Nearly half of U.S. business-to-business marketers said their social media efforts had a positive effect on search performance, with the remainder nearly split between "neutral" and "do not know."Just 1% reported a negative influence. Companies said social media helps to drive links required to boost query rankings in search engine marketing.

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