• by Rob Garner , November 10, 2010

With some 110-odd columns written for Search Insider in the last four years, I'm moving from the point of providing year-end review lists, to providing review lists for a particular topic that I've frequently written about.  Today's topic is a review of 15 articles covering the process of designing or redesigning a web site: whether it is ensuring that search considerations are taken, or making the business case to do so. 

Designing Web Sites For Search Visibility.  Something of a sequel to a previous column, this one reiterates important considerations for redesigning a website.

More About Search In The Web Design Process.  A follow-up to my follow-up, if you will, on the creative process and how to use search to inform personas. It also reviews a relational approach to website architecture.

Hot SEO Trend for 2010: Getting Back To Basics.  It's time to quit worrying about ten years in the future, and just focus on the moment.  There is more than enough to do for your website, even if it's what might be called "basic."

22 Considerations for Improving Natural Search Performance.  A laundry list of stuff to do for your website.

The Days of Guessing at Keyword Research Are Over.  Specific info on how to use search to inform personas prior to redesign. 

How Search Fits Into The Web Site Design Process.  The column that dovetails with the first column on this list.  Its impetus came from a Fortune 500 executive who didn't believe that "search was relevant" to the redesign process.

Measuring Natural Search Marketing Success.  It's inevitable in any enterprise design or redesign that an SEO will be asked to justify even the smallest optimizations from an ROI standpoint.  This article provides some workarounds, and ways to educate stakeholders to think about the importance of SEO in other ways.

Seven Challenges Of SEM Planning And Execution.  Seven common challenges that occur in an enterprise website redesign that I originally spoke about at ad:tech NYC in Novemeber, 2006.

Solutions For Seven SEM Planning and Execution Challenges.  I wouldn't leave you hangin' -- here are seven solutions to seven common challenges.  And by "SEM," I mean optimization, which is a subset of search marketing.  (Yes, SEO is marketing.) 

The Unfolding Search Story Of Bodog.com.  Bodog had its legacy domain pulled out from under it, and through this analysis, you will find an example of the importance of the search equity built into a domain.

Five Tips For Assessing The Value Of Natural Search.  More info on the upfront considerations and biz cases for SEO in a site design, or redesign.

The Transformation Of Natural Search Optimization.  This was written in February 2007, but even back then I was stressing the term "engagement" as a core search optimization principle.  This is even more true today.

SEO 2.0 And The Pageless Web: The RIA Search Conundrum.  Building rich Internet applications for your primary Web experience represents great opportunities to enhance the on-site user experience, but comes at the risk of being entirely invisible in search engines.

A Site That's Worth A Search Fortune.  Big brands should rethink their linking authority. Also: how to pursue further linking strategies.

Accessibility's Impact On Search.  What's good for accessibility is also good for search engines, because engines can't see.

Hope you get something out of this list, whether it's one simple thing you hadn't previously thought to do, or a new way of thinking about site redesign. If you have any suggestions on topics you would like for me to cover in a future column, send them to me here.