Josh McCoy quickly sums up the 2010 paid search year before moving on to 2011 and what to focus on for Google. He runs down a list of features Google has added, including elements to the data field
"links to your site," and explains how best to use them. He also notes, "I have a good feeling that Bing is going to start gobbling up market share this year so it's in your best interest to spend
some time in the Toolbox."
Read the whole story at Search Engine Watch »
