Internally, sources tell NetworkEffect, "The company is primarily being shopped to private-equity buyers, although one intriguing possibility currently being raised within News Corp. is to try
to sell Myspace to Yahoo." (Watch out, Facebook!)
"Staff at Myspace will not be surprised to learn of the layoffs, [as] reports have been circulating for many months now," The Next Web reports. "The remaining staff will hope that a change in ownership can bring new
life into the company, otherwise it will be a sad end to a social network that once had so much potential."
"Parent company News Corp is trying to slim Myspace down
financially so that it could be a more appealing purchase property for larger, more solvent companies," writes the Tech Report Blog. "By November numbers, they still had 54 million
visitors a month but the trend lines show that that number is down 15% from a year ago and dropping fast."
"In November," as paidContent reminds us, "News Corp COO Chase Carey set a turnaround-or-offload-it clock on
unprofitable MySpace: 'This is something we judge in quarters, not in years.'"
"News Corp appears content with the latest redesign and refocus of the site," paidContent adds.
"But we're yet to learn whether it's happy enough to hang on or to pass MySpace on."
"The fresh new coat of paint helps MySpace at least look like it's putting up a fight," notes Softpedia. "But, as speculated when the redesign was first introduced, it may be
nothing less than just a sprucing up as News Corp prepares to sell its major online venture."