• Search Engine Land, Wednesday, February 9, 2011 11:25 AM

As it has vowed, can Google really curb "content farms" and the increasing amounts of useless content flooding the Web? Mahalo CEO Jason Calacanis thinks so. "The one rule of working with Google is don't make them look stupid," he said during an "Ending The Content Arms Race" talk this week as reported by Search Engine Land. "If you make 'The Google' look stupid, they'll f- you up."

Indeed, the head of Google's Web spam team Matt Cutts said last month that Google was looking at ways to prevent "shallow or low-quality content" from doing well in its search results. And the crackdown can't come fast enough, according to Calacanis, who admits that competing with the output of the top farms has had a negative affect on the quality of legitimate content platform -- including Mahalo.

According to numbers cited by Calacanis, Demand Media now publishes 5,700 pieces of content per day; AOL 1,700 per day; Yahoo's Associated Content 1,500, while Mahalo publishes 1,100 pieces of content per day.

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