• Bloomberg Businessweek, Wednesday, February 9, 2011 11:30 AM

Determined to fend off threats from Google and Apple, eBay is reportedly ready to layout a comprehensive plan for the future of PayPal. On Thursday, "At a meeting with analysts, EBay will unveil its strategy for the mobile version of PayPal, the BillMeLater service and its open-platform effort, which lets outside programmers work with its software," reports Bloomberg Businessweek. EBay CEO John Donahoe is expected to discuss plans for the entire company, but focus mainly on the company's fastest growing business -- PayPal.

According to eBay, the popular payment service is on track to eventually generate more revenue than EBay's e-commerce marketplace. The entire effort is being led by Scott Thompson, a former Visa exe who joined PayPal in 2005. "He aims to capitalize on PayPal's head start and avoid the fate of EBay's auction site, which lost its lead in e-commerce to Amazon.com," according to the biz mag. "There is a huge opportunity for innovation and share gain in the payment space over the next five years," says Dana Stalder, a former PayPal executive and now a venture capitalist at Matrix Partners.

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