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Google: New Algorithm Not Perfect

  • Wired, Wednesday, March 2, 2011 12:16 PM
While unwilling to discuss the fate of specific sites, Google Fellow Amit Singhal admits that a few might have had their search rankings unfairly devalued after last week's algorithm change. "Any time a good site gets a lower ranking or falsely gets caught by our algorithm -- and that does happen once in a while even though all of our testing shows this change was very accurate -- we make a note of it and go back the next day to work harder to bring it closer to 100 percent," Singhal tells Wired.com.

"That's exactly what we are going to do, and our engineers are working as we speak building a new layer on top of this algorithm to make it even more accurate than it is." Wired found a few sites that, at least temporarily, seemed to be unreasonably affected by Google's algorithm tweak. As of Monday, Apple-focused blog "Cult of Mac" had lost its so-called "Google juice," but then got it back on Tuesday.

Read the whole story at Wired »

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