• The Wall Street Journal, Monday, March 7, 2011 11:15 AM

Is every company on earth jumping onto the deal-a-day bandwagon? That scenario is looking more likely now that AT&T has hopped onboard. No, the carrier won't be offering daily deals on voice and data plans. Rather, its YP.com online directory -- previously known as YellowPages.com -- plans to offer daily discounts similar to those presently offered by Groupon and its many clones.

"AT&T is hoping its large network of local salesmen [5,000 at last count], advertisers and users will give it an edge," Dow Jones reports. Indeed, "We think we can be a fast follower," AT&T Interactive CEO David Krantz tells Dow Jones Newswires. "It's about getting the pieces together." AT&T is still reportedly working out a deal with a white-label platform provider to help manage the distribution and tracking of each coupon. YP.com currently boasts 30 million visitors a month, while its mobile application is loaded on 40 million cellphones, according to Dow Jones.

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