"During the midterm elections, Republican voters and supporters of the 'Tea Party' movement caught up with Democrats in the use of social
networks for political purposes," The New York Times' Media Decoder blog notes. The study also found that 53% of Web users went online to engage in campaign-related activity, including watching
political videos, fact checking political claims, and sharing and discussing information. Viewing online political videos in the months leading up to the elections increased to 31% among adult
Internet users from 19% in 2006.
Looking ahead, "The survey results underscore the important role that social networks like Twitter and Facebook ... are likely to play in the 2012 presidential campaign." writes Media Decoder, citing comments from Aaron Smith, a senior researcher at the Pew Center and author of the report.