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Socially Motivated Paid Search Ads

It's one of those unanswered question we will hear a lot this year: How does social media influence paid search? Alex Cohen presents research to support his thesis that friends and colleagues influence our decisions.

Cohen believes Google took the first step toward monetizing relationships by adding the +1 box on text ads. He tells us where Google finds the relationships, potential future social extensions, and more.

Read the whole story at Search Engine Watch »

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