• CNN, Friday, April 15, 2011 11 AM

Facebook has appointed Vadim Lavrusik to the newly created position of journalist program manager, where, as CNN reports, he will build relationships with reporters and news organizations. As CNN explains it's part of a larger effort by Facebook "to ensure that its News Feeds contain more actual news."

Lavrusik will be responsible for advocating for the use of Facebook as a reporting and promotional tool, while also maintaining the recently launched Journalists on Facebook page. Lavrusik, who most recently served as a "community manager" at tech-news site Mashable, will also help Facebook organize journalism-focused events, the first of which is expected to take place this month at its headquarters in Palo Alto, California.

Despite its immense popularity, CNN writes, Facebook "has lagged behind competitors like Twitter and Tumblr in widespread adoption by reporters as a productivity or newsgathering tool."

Read the whole story at CNN »